TOPIC
Building Your Online Brand.
What CEO's Need To Know About Online Brand Building.
Overview:
The program is designed to help CEOs understand the basics of online brand building so they may, in turn, more effectively manage their online marketing resources, whether external or internal corporate functions. The program is unique in that many of the case studies used to explain the various forms of online marketing include small and mid-sized organizations. This will help participants not only understand what is possible with online marketing, but what companies of comparable size are doing to build and grow their brands.
Key discussion points include:
- Introduction and Overview, Global & US Internet Usage
- Exploring What’s Possible with Search Engine Marketing
- Search Engine Optimization: Understanding the Basics
- E-mail Marketing: Understanding the Advantages
- After the Click . . . How to Turn Visitors into Customers
- Where will effective Online Branding take me?
- Summing it Up: Rules of the Road
- Quick Tips to Make Your Sites Better
Value to Participants:
This valuable sampling of the latest online marketing tools, tactics and technologies will be further illuminated in the final segment of the program where several participant websites are evaluated based on seminar criteria. This results in a few key actionable takeaway tips for each participant to apply to his or her company’s own website and online marketing program.
Duration:
The full seminar is designed for a 3-hour block, but can be modified for a one-hour or two-hour presentation format.
For Scheduling and Fee Options:
Please contact Lori Schiraldi Delia at 908-534-9044 or ldelia@delianet.com
